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	<title>Rafael Hessel / Copywriter</title>
	<link>http://www.rafahessel.com</link>
	<description>Rafael Hessel / Copywriter</description>
	<pubDate>Mon, 13 Aug 2012 12:29:39 +0000</pubDate>
	<generator>http://www.rafahessel.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Unicef</title>
				
		<link>http://www.rafahessel.com/Unicef-1</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Unicef-1</comments>

		<pubDate>Mon, 13 Aug 2012 12:29:39 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3907828</guid>

		<description>In Sahel, West Africa, 1 out of 5 children don't make it to their 5th year. That region is suffering from famine, epidemics and civil war. We created a Facebook campaign to raise awareness on the matter.

This campaign has been produced as a partnership between UNICEF, B-Reel, Phosworks and Miami Ad School, being my partner and I the ones who conceptualized it.

Which means you can actually donate your birthday. Please do. The children need it! =)

This is the link: www.birthdaysforsahel.com

</description>
		
		<excerpt>In Sahel, West Africa, 1 out of 5 children don't make it to their 5th year. That region is suffering from famine, epidemics and civil war. We created a Facebook...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Suave</title>
				
		<link>http://www.rafahessel.com/Suave</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Suave</comments>

		<pubDate>Mon, 02 Jul 2012 15:52:11 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[Promo &#38; Activation]]></category>

		<guid isPermaLink="false">2374332</guid>

		<description>At Ogilvy Argentina, I had the chance to work for Suave.
They wanted to do something special for women. Something that would make them feel beautiful while doing one of their daily chores.



	Fullscreen

&#60;img src="http://payload3.cargocollective.com/1/2/82537/2374332/Suave_Glamshelf_2048.jpg" width="1060" height="701" width_o="1060" height_o="701" src_o="http://payload3.cargocollective.com/1/2/82537/2374332/Suave_Glamshelf_o.jpg" data-mid="22312155"  border="0" align="left"/&#62;</description>
		
		<excerpt>At Ogilvy Argentina, I had the chance to work for Suave. They wanted to do something special for women. Something that would make them feel beautiful while doing...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload3.cargocollective.com/1/2/82537/2374332/prt_1349810379.jpg" />

	</item>
		
		
	<item>
		<title>Seven</title>
				
		<link>http://www.rafahessel.com/Seven</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Seven</comments>

		<pubDate>Thu, 24 May 2012 14:20:49 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2412503</guid>

		<description>Love is a beautiful thing. Until it ends.
Face it: the odds of staying with your partner forever are very slim.
That's why we created Dumpensation.

	Fullscreen
&#60;img src="http://payload5.cargocollective.com/1/2/82537/2412503/Dumpensation_0_2048.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload5.cargocollective.com/1/2/82537/2412503/Dumpensation_0_o.jpg" data-mid="12359868"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/82537/2412503/7formankind_3a_2048.jpg" width="1224" height="851" width_o="1224" height_o="851" src_o="http://payload5.cargocollective.com/1/2/82537/2412503/7formankind_3a_o.jpg" data-mid="12359875"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/82537/2412503/7formankind_4a_2048.jpg" width="1224" height="851" width_o="1224" height_o="851" src_o="http://payload5.cargocollective.com/1/2/82537/2412503/7formankind_4a_o.jpg" data-mid="12359873"  border="0" align="left"/&#62;&#60;img src="http://payload5.cargocollective.com/1/2/82537/2412503/Dumpensation_2_4_2048.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload5.cargocollective.com/1/2/82537/2412503/Dumpensation_2_4_o.jpg" data-mid="12359866"  border="0" align="left"/&#62;</description>
		
		<excerpt>Love is a beautiful thing. Until it ends. Face it: the odds of staying with your partner forever are very slim. That's why we created Dumpensation.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Mercedes-Benz</title>
				
		<link>http://www.rafahessel.com/Mercedes-Benz</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Mercedes-Benz</comments>

		<pubDate>Thu, 24 May 2012 14:04:42 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3467529</guid>

		<description>Once you own a Mercedes-Benz E-Class, you don`t have to come up with excuses anymore.
	Fullscreen

&#60;img src="http://payload58.cargocollective.com/1/2/82537/3467529/1_2048.jpg" width="1000" height="707" width_o="1000" height_o="707" src_o="http://payload58.cargocollective.com/1/2/82537/3467529/1_o.jpg" data-mid="17877772"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/2/82537/3467529/2_2048.jpg" width="1000" height="707" width_o="1000" height_o="707" src_o="http://payload58.cargocollective.com/1/2/82537/3467529/2_o.jpg" data-mid="17877821"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/2/82537/3467529/3_2048.jpg" width="1000" height="707" width_o="1000" height_o="707" src_o="http://payload58.cargocollective.com/1/2/82537/3467529/3_o.jpg" data-mid="17877829"  border="0" align="left"/&#62;</description>
		
		<excerpt>Once you own a Mercedes-Benz E-Class, you don`t have to come up with excuses anymore.  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Spotify</title>
				
		<link>http://www.rafahessel.com/Spotify-1</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Spotify-1</comments>

		<pubDate>Mon, 30 Apr 2012 22:49:09 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3266345</guid>

		<description>Now that Spotify has joined Facebook, they wanted to do something cool that would attract all those 800 million Facebook users.



	Fullscreen

&#60;img src="http://payload48.cargocollective.com/1/2/82537/3266345/Board_v03_2048.jpg" width="900" height="636" width_o="900" height_o="636" src_o="http://payload48.cargocollective.com/1/2/82537/3266345/Board_v03_o.jpg" data-mid="17877563"  border="0" align="left"/&#62;</description>
		
		<excerpt>Now that Spotify has joined Facebook, they wanted to do something cool that would attract all those 800 million Facebook users.     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload48.cargocollective.com/1/2/82537/3266345/prt_1351627248.jpg" />

	</item>
		
		
	<item>
		<title>Vans</title>
				
		<link>http://www.rafahessel.com/Vans</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Vans</comments>

		<pubDate>Tue, 24 Apr 2012 14:37:24 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">2374268</guid>

		<description>Gravity is the thing that stops skateboarders from going higher on jumps. That's why we decided to go against it.


	Fullscreen

&#60;img src="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_3_1.jpg" width="480" height="679" width_o="480" height_o="679" src_o="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_3_1_o.jpg" data-mid="12046230"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_2_1.jpg" width="480" height="679" width_o="480" height_o="679" src_o="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_2_1_o.jpg" data-mid="12046224"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_1_1.jpg" width="480" height="679" width_o="480" height_o="679" src_o="http://payload3.cargocollective.com/1/2/82537/2374268/vans_print_1_1_o.jpg" data-mid="12046222"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Gravity is the thing that stops skateboarders from going higher on jumps. That's why we decided to go against it.      </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload3.cargocollective.com/1/2/82537/2374268/prt_1334617836.jpg" />

	</item>
		
		
	<item>
		<title>Am Airlines</title>
				
		<link>http://www.rafahessel.com/Am-Airlines</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Am-Airlines</comments>

		<pubDate>Wed, 01 Feb 2012 11:22:06 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[Promo]]></category>

		<guid isPermaLink="false">2459290</guid>

		<description>Let's share the Christmas spirit.



	Fullscreen

&#60;img src="http://payload7.cargocollective.com/1/2/82537/2459290/Americaairline_slides_yellow_May22_1_1000_2048.jpg" width="750" height="563" width_o="750" height_o="563" src_o="http://payload7.cargocollective.com/1/2/82537/2459290/Americaairline_slides_yellow_May22_1_1000_o.jpg" data-mid="17879082"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/2/82537/2459290/Americaairline_slides_yellow_May22_2_1000_2048.jpg" width="750" height="563" width_o="750" height_o="563" src_o="http://payload7.cargocollective.com/1/2/82537/2459290/Americaairline_slides_yellow_May22_2_1000_o.jpg" data-mid="17879071"  border="0" align="left"/&#62;</description>
		
		<excerpt>Let's share the Christmas spirit.     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload7.cargocollective.com/1/2/82537/2459290/prt_1334618253.jpg" />

	</item>
		
		
	<item>
		<title>Coca Cola</title>
				
		<link>http://www.rafahessel.com/Coca-Cola</link>

		<comments>http://www.rafahessel.com/following/rafahessel.com/Coca-Cola</comments>

		<pubDate>Sat, 22 Oct 2011 17:29:48 +0000</pubDate>

		<dc:creator>Rafael Hessel / Copywriter</dc:creator>
		
		<category><![CDATA[Product Innovation]]></category>

		<guid isPermaLink="false">2189268</guid>

		<description>Let's open happiness on New Year's Eve with the special edition of Coke's bottle.
	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/2/82537/2189268/cocacola_board_corcho3_2048.jpg" width="1000" height="714" width_o="1000" height_o="714" src_o="http://payload.cargocollective.com/1/2/82537/2189268/cocacola_board_corcho3_o.jpg" data-mid="12137574"  border="0" align="left"/&#62;</description>
		
		<excerpt>Let's open happiness on New Year's Eve with the special edition of Coke's bottle. </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/82537/2189268/prt_1334618421.jpg" />

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